4 Comments
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Monia Ali's avatar

Yes! You nailed it. I think the merch with unlicensed iconic NYC logos was also a great move--did they get C&Ds? Yes. But they had a willing crowd lapping it up, and those legal actions just added to the underdog images.

Em's avatar

Yes a crucial detail!! He set himself up in a way that all future attacks (that he rightly anticipated) will eventually benefit him. Very smart manoeuvring. and fact that the colours were inspired by the MetroCard is just top-notch marketing again--a parallel can be drawn to fandom as well with how often pop merch use colours and symbolisms like that.

Andrew Leonard's avatar

so good. so smart.

Em's avatar

Aw thank you! Glad you enjoyed it 👍